Who We Compare
Every shop whose prices appear on this site, and how often each one turns out to be the cheapest. These are counted from the catalogue itself, not supplied by the shops.
United Kingdom
6 shops · 4,326 products with a price · 2,551 of them stocked by more than one
| Shop | Products listed | Cheapest on | Only seller | What they stock |
|---|---|---|---|---|
| Wayland Games ↗ | 3,413 | 3,103(91%) | 1,116 | 2,072 paints · 1,002 kits · 287 paint sets · 52 boxes |
| Loaded Dice ↗ | 2,280 | 858(38%) | 468 | 1,627 paints · 499 kits · 154 paint sets |
| Model Workshop ↗via eBay | 1,383 | 163(12%) | 79 | 761 paints · 567 kits · 46 boxes · 9 paint sets |
| Jadlam ↗via eBay | 760 | 97(13%) | 70 | 436 paints · 307 kits · 14 boxes · 3 paint sets |
| Merlin's Miniatures ↗via eBay | 1,076 | 68(6%) | 35 | 523 paints · 495 kits · 52 boxes · 6 paint sets |
| Make It Paint It ↗via eBay | 370 | 7(2%) | 2 | 356 paints · 14 paint sets |
United States
6 shops · 2,691 products with a price · 1,282 of them stocked by more than one
| Shop | Products listed | Cheapest on | Only seller | What they stock |
|---|---|---|---|---|
| Wargame Portal ↗ | 1,181 | 1,092(92%) | 552 | 864 kits · 310 paints · 7 paint sets |
| Flipside Gaming ↗via eBay | 1,382 | 634(46%) | 407 | 768 paints · 553 kits · 55 boxes · 6 paint sets |
| Burbank's ↗via eBay | 475 | 465(98%) | 26 | 475 paints |
| Noble Knight ↗via eBay | 783 | 291(37%) | 285 | 581 paints · 171 kits · 19 boxes · 12 paint sets |
| MTech Cave ↗via eBay | 619 | 175(28%) | 113 | 595 paints · 22 kits · 2 boxes |
| White Rose ↗via eBay | 389 | 34(9%) | 26 | 382 paints · 7 paint sets |
Germany
5 shops · 1,902 products with a price · 1,067 of them stocked by more than one
| Shop | Products listed | Cheapest on | Only seller | What they stock |
|---|---|---|---|---|
| Fantasyland ↗via eBay | 1,095 | 794(73%) | 290 | 621 paints · 424 kits · 46 boxes · 4 paint sets |
| Battle Bear ↗via eBay | 992 | 550(55%) | 204 | 559 paints · 390 kits · 42 boxes · 1 paint sets |
| MS Plüth ↗via eBay | 495 | 235(47%) | 233 | 477 paints · 18 paint sets |
| Minyarts ↗via eBay | 374 | 222(59%) | 9 | 302 paints · 62 kits · 6 boxes · 4 paint sets |
| Taschengelddieb ↗via eBay | 307 | 101(33%) | 99 | 204 kits · 98 paints · 3 boxes · 2 paint sets |
"Cheapest on" is not a league table of who is cheapest. It counts the products where that shop had the lowest price of the ones we hold — so a shop that lists more of the catalogue has more chances to win, and a specialist with 300 lines cannot out-score a generalist with 3,000 however keen its prices are. Read it beside "products listed", never on its own.
Our catalogue started as one shop's shelf. It was built by mining Wayland Games and has been widened with other partners' ranges since, so products only the others carry are still under-represented. Wayland's UK figure is inflated by that history and we would rather say so than print it as a finding.
Games Workshop and Amazon are left out. GW is the RRP benchmark every saving is measured against rather than a shop we compare, and Amazon's listings are written by resellers, which makes them unreliable to attribute to a seller. "Only seller" counts products where no other partner in that market has a price at all — those pages exist because that shop stocks the thing.
Counted from our own catalogue on 14 August 2026. Prices move and stock changes; these are a snapshot, not a promise. Some links on this site are affiliate links and we may earn a small commission at no extra cost to you — which shop wins a comparison is decided by price alone and is never for sale. Run a shop and want to be listed? Get in touch. Warhammer and Games Workshop are trademarks of Games Workshop Ltd; this site is unofficial and not affiliated with Games Workshop.